For seed-stage & early growth teams

Make decisions faster. Keep the system coherent. Lower the emotional load.

You don’t need more meetings or a heavier process. You need clear decision ownership, a shared technical direction, and someone who can absorb technical pressure so the team can ship.

Decision ownership Technical narrative Hiring guidance Architecture reviews Execution clarity

Not sure if this is a fit? Answer 3 quick questions.

Common symptoms I help with:

  • Decisions “float” until the loudest person wins, or the founder breaks ties.
  • Every feature feels harder than the last; velocity slows and debates expand.
  • Team morale dips because responsibility and “what good looks like” are unclear.

How I help (without adding bureaucracy)

1) Clarify who decides what

Assign decision domains, define when debate stops, and make common choices automatic via principles.

2) Create a shared technical story

Align the team on what the system is becoming, what you’re optimizing for this year, and what trade-offs you accept.

3) Reduce founder/lead load

Hold technical uncertainty, translate business pressure into engineering reality, and keep momentum calm and steady.